About

I am a UX designer & I advocate for users needs while balancing the business goals.

I would say the easiest way to describe what I do is not only to make things look beautiful but also easy and fun to use.

I lead UX strategy and design for web, mobile, and desktop applications in diverse product domains. My days are lived in sketches, flows, user researches, wireframes, hi-fi prototypes and collaboration with team.

My design approach

I always prefer to go for a minimalist design approach because great UX design is about simplifying the user journey, which means, getting rid of any elements that are not absolutely necessary. So, for a great UX design, I find Simplicity is everything.

I believe a successful design is all about getting to know your target user's goals, problems and challenges. A product cannot succeed if it does not solve users problem.

Any darn fool can make something complex; it takes a genius to make something simple.

Albert Einstein

Lead UX Designer — OSI Digital
Nov 2016 — Till date

  • Designing all products from conception, wireframes, prototypes, and high-fidelity design
  • Collaborating with designers and developers to create intuitive and user-friendly design
  • Creating presentations, UX proposals and estimation
  • Designing and managing company website, marketing material, and social media promotions

Freelance UX Designer
Oct 2015 — Oct 2016

  • Worked with various clients in the globe to design websites, mobile application and marketing material
  • Co-ordinated with developers to get the website and app development done

Creative Head — Informiv Infotech
Jan 2008 — Sep 2015

  • Played a key role in interacting with client and team members to deliver several UX design projects
  • Worked with team to design websites, mobile apps, logos, and marketing material
  • Worked as an expert Flash programmer
  • Built Flash animation and Flash intros

Flash/Flex Developer — Debono India Infotech
July 2007 — Dec 2008

  • Worked as a Rich Internet Application developer
  • Responsible for Animation work in the project

Flash Programmer — Webspiders
Mar 2007 — July 2007

  • Worked as a Flash Programmer in a gaming project
  • Created a team for Adobe Flex

Web Designer — Xponse Technologies
May 2002 — Feb 2007

  • Created website design and converted the design to HTML
  • Lead a web design team of 10 members
  • Assigned tasks to design team and made sure on-time delivery

Expertise

Skills & Tools

  • UX Research
  • User Journey & Flow
  • Interaction design
  • Information Architecture
  • Typography
  • Collaboration
  • Communication Skills

Sketch App

Figma

Adobe XD

Photoshop

Illustrator

InDesign

Invision

Axure RP
Close X