Salim Ansari

Interaction Designer

Hi! I am Salim

I've been involved in design leadership and worked as a UX designer for over 20 years.

Current Position:
In my current position, I serve as the lead UX designer. I foster a culture of continuous improvement within the UX team, encouraging the exploration of innovative solutions. I’m also responsible for the professional development of the team, cultivating values, and promoting a positive team environment.

I maintain close collaboration with both product management and engineering, overseeing progress and facilitating strong relationships within the UX design team.

Individual Contributor:
Additionally, I occasionally take on individual contributor roles, actively engaging in tasks such as user flow, information architecture, wireframing, prototyping, and visual design. I am committed to my own growth and am dedicated to providing training and development opportunities for the UX team. I possess expertise in designing for accessibility and am eager to contribute to projects focused on creating inclusive user experiences.

Work Experience

Lead UX Designer

OSI Digital – Apr 2022 – Till date

  • Ensures the establishment of a strong UX team through career development initiatives, certification programs, consistent in-house training sessions, workshops, and routine retrospective meetings
  • Actively participates in Agile teams, achieving success across numerous projects through Agile methodologies
  • Implements Design Thinking principles in project execution
  • Spearheads the development of Design Systems for multiple projects
  • Elevates the company’s UX maturity by cultivating an environment of comprehension and value for UX throughout the organization, facilitated by the UX Newsletter, frequent workshops, and the enhancement of UX strategies.

Associate Tech Lead (UX design)

OSI Digital – Nov 2016 – Mar 2022

  • Designing all products from conception, wireframes, prototypes, and high- fidelity design
  • Collaborating with designers and developers to create intuitive and user- friendly design
  • Creating Presentations, UX Proposals and Estimation

Freelance UX Designer

Oct 2015 – Oct 2016

  • Worked with various clients in the globe to design websites, mobile application and marketing material
  • Co-ordinated with developers and other UX Designers to get the website and app development done

Creative Head

Informiv Infotech – May 2009 — Sep 2015

  • Played a key role in interacting with client and team members to deliver several UX/UI design projects
  • Collaborated with a team to create websites, mobile apps, logos, and marketing materials

Sr. Flash/Flex Developer

Informiv Infotech – Jan 2008 — May 2009

  • Played a key role in interacting with client and team members to deliver several UX/UI design projects
  • Collaborated with a team to create websites, mobile apps, logos, and marketing materials

Flash/Flex Developer

Debono India Infotech – July 2007 — Dec 2008

  • Worked as a Flex/Flash developer
  • Responsible for animation work in the project

Flash Programmer

Webspiders – Mar 2007 — July 2007

  • Worked as a Flash Programmer
  • Created a team for Adobe Flex

Design Team Lead

Xponse Technologies – May 2003 — Feb 2007

  • Lead a team of 10 web designers
  • Assigned tasks to design team and made sure on-time delivery
  • Train designers
  • Worked on Flash ActionScript 2.0

Web Designer

Xponse Technologies – May 2002 — Apr 2003

  • I started my career as web designer from Xponse Technologies
  • Convert Photoshop design to HTML/CSS
  • Created several website designs using Photoshop
  • Learnt Flash Animation and worked on several Flash Intro projects


UX Management: Strategy and Tactics
UX Management: Strategy and Tactics
Design Thinking: The Ultimate Guide
Affordances: Designing Intuitive User Interfaces
Accessibility: How to Design for All
Journey Mapping
Design for the 21st Century with Don Norman
Human-Computer Interaction - HCI
Agile Methods for UX Design
Psychology of Interaction Design: The Ultimate Guide

What I do when I am not designing

I enjoy crafting blog posts and articles to spread the word about my UX design journey, and I’ve got a flair for photography. My lens and I, we’ve got a thing for exploring new places and capturing the world’s beauty. When not designing or snapping pics, you’ll find me grooving to the rhythm of music, and if the stars align, I might just dazzle you with a little karaoke serenade.


Website design and content © 2024 Salim Ansari